LORRETI marked the beginning of the prom season with a traditional fashion show dedicated to the class of 2026. The event, held at the InterContinental Sofia, brought together over 300 guests from the worlds of high fashion, high society, and influencers.
The show was inspired by the spirit of Paris and Milan, combining classic aesthetics and contemporary fashion. Over 25 models walked the runway, presenting the new PROM 2026 collection. One of the key innovations of the collection is its two-component design and the use of an elastic cut, which allows a single dress size to fit three distinct silhouettes. This concept reflects the philosophy of designer Lora Lilova: "the woman's body does not adapt to the system - the system adapts to the woman."
The show was opened by model and influencer Vesela Teneva, followed by other public figures such as Elvira Dakova, Zlatina Velichkova, Petya Doncheva, and others. Among the guests at the show were singer Lidia, Ivone from Big Brother, Nora Nedkova, and Veniamin, the winner of "Your Face Sounds Familiar" Bulgaria, along with Elizabeth Zaharieva. After the official part, the guests were invited to an afterparty.
The PROM 2026 collection review means more than just fashion - it symbolizes the start of prom season in Bulgaria and sets a new standard in the industry. With this show, LORRETI declared its ambition for its strongest year yet.
The innovative approach with adaptive tailoring demonstrates that the designer does not simply create beautiful dresses, but also considers the practicality and diversity of women's silhouettes. This is a key message - fashion should serve women, not the other way around.
