LORRETI by Lora Lilova is the most successful Bulgarian brand for formal women's clothing, with a name that is now heard on the most prestigious fashion stages in the world.

From the red carpets in Cannes and Venice to Paris Fashion Week & Milan Bridal Week and the covers of global fashion magazines such as GRAZIA, VOGUE, VANITY FAIR, MARIE CLAIRE, L'OFFICIEL, and events at Villa Forbes and the amfAR Gala, our creations prove that "Made in Bulgaria" can be a symbol of global luxury.

In recent years, the brand has made remarkable breakthroughs, and LORRETI by Lora Lilova has become the choice of a number of global celebrities such as Miss France. The brand's designs shine at events alongside Lady Gaga and Monica Bellucci and impress stars such as Antonio Banderas and Ed Westwick.

Our goal is

To create dresses that outlive trends. To dress women not only in design, but also in self-confidence, prestige, and history.

The brand is headed by young designer Lora Lilova, born in the city of Ruse, who graduated with honors from an English language high school and was then accepted in third place out of over 160 candidates at the National Academy of Arts in Sofia, specializing in fashion.

In her first year, Lora's work was noticed by leading figures in the fashion world, and she immediately received personal invitations to showcase her designs at the most elite fashion events in Bulgaria: Golden Needle, BG Fashion Icon, and Sofia Fashion Week. Here is what one of Lora's teachers at the National Academy of Arts had to say about her work - Prof. Lyubomir Stoykov, Chairman of the Fashion Academy:

"Lora Lilova was one of my most creative and productive students in the Fashion Design program at the National Academy of Arts. At a very early stage, she gravitated toward an elegant or, as it is often called, "sophisticated" style. Her works are a sign of creative courage, but also of her own concept of elegance, which mixes motifs and components from the classical idea of beauty in appearance with new, challenging solutions - constructive, colouristic and voluminous. I wish her continued inspiration and ambition!"

As a result of hard work, LORRETI by Lora Lilova has become the most popular brand for formal women's fashion in Bulgaria, and Lora's designs are also noticed on the foreign market. In 2024 and 2025, the brand made its big breakthrough on the world stage and became the choice of a number of international stars and personalities, including Miss France and Lady Victoria Harvey, who choose LORRETI by Lora Lilova outfits for the red carpets of Cannes and Venice during the most prestigious film festivals, as well as elite gala evenings such as AmfAR and Villa Forbes.

Every LORRETI dress is born in Europe and created with uncompromising attention to detail, modern technologies, and the finest fabrics. Our design is not just fashion - it is an experience, a story, and a message.

Today, LORRETI is a symbol of the modern Bulgarian footprint in global fashion. A brand that elevates the glamour of femininity to an art form.

It all began more than 30 years ago in the city of Ruse, in a small studio founded by Lora's mother, Pavleta, an engineer and fashion designer. In 1991, Pavleta presented her first collection of leather garments at a fashion show, which marked the beginning of her career in fashion.

Little Lora grew up in her mother's studio, surrounded by fabrics, sewing machines, and customers looking for their "perfect look."

Here's what Pavleta says about her daughter Lora:

"The first dresses my daughter created were for her Barbie dolls. Lora was seven years old and, with a few scraps of fabric from the studio and a lot of childlike imagination, she made unique dresses, which she later dressed her friends' dolls in."

In second grade, Lostarted a jewelry business - she made handmade bracelets and necklaces and sold them to her friends in the neighborhood.

By the age of 14, Lora already knew what her great passion was. For her birthday, she created a unique dress that became a bestseller, and the same model is still sold in the LORRETI catalog today.

In 2025, after long efforts, the historic moment arrives. Lora becomes the first Bulgarian designer to receive official accreditation from the Cannes Film Academy.

In just one year:

• She triumphs at the Venice Film Festival alongside Monica Bellucci and Lady Gaga.
• She presents her brand at Paris Fashion Week and Milan Bridal Week.
• She appears on the cover of Marie Claire.
• She receives a personal invitation from the founder of Forbes France, Dominique Busso, to the exclusive Villa Forbes event – among the most influential women in the global film industry.
• She made her debut on the red carpet in Cannes and officially became the first Bulgarian designer to walk the red carpets in Cannes and Venice.

At just 26 years old, Lora Lilova is the visionary who is turning her family heritage into a global fashion brand. She is a designer, strategist, and inspirer - the embodiment of the modern woman, born in Bulgaria and loved around the world.

And her family is always there. Her mother, Pavleta, is her support in everything - they work side by side. Lora is responsible for the designs, sales, and marketing strategy, while Pavleta is responsible for the unique construction of the models and the organization of production. Mother and daughter, in perfect symbiosis, continue to conquer new heights together, hand in hand.